Project Overview:
We are launching a new recruitment business and need a professional brand identity designer to craft a logo, establish our color palette and typography, and produce a brand guidelines document to ensure consistent brand representation.

Scope of Work:

Logo Design

Research and conceptualization: Understand our target audience, unique value proposition, and industry standards.
Initial sketches: Provide 3-5 initial concepts.
Revisions: Allow for up to three rounds of revisions based on feedback.
Final deliverables: Provide high-resolution files in different formats (e.g., .PNG, .JPEG, .EPS, .AI) and variations (full color, monochrome, white on transparent, etc.)
Color Palette & Typography

Develop a color palette that reflects our brand’s values, messaging, and audience. Provide HEX, RGB, and CMYK codes for each color.
Recommend and select primary and secondary typefaces that align with our brand. Please include web-safe fonts if necessary.
Brand Guidelines Document

Introduction: Overview of the brand, mission, vision, and values.
Logo guidelines: Specifications on logo placement, spacing, what not to do, and variations.
Color guidelines: Detailed breakdown of the color palette, usage, and examples.
Typography guidelines: Fonts to use for headings, sub-headings, body text, and any other specific text elements, with usage examples.
Usage examples: Show how the logo, colors, and fonts work together on potential applications (e.g., business cards, web pages, advertisements).
File delivery: Provide a digital copy (e.g., .PDF) of the brand guidelines.
Requirements:

Proven experience in brand identity design with a portfolio showcasing previous work.
Strong communication skills and the ability to incorporate feedback.
Familiarity with the recruitment industry is a plus.