Brand Copy For A Full Website Overhaul

Ordo is a fast-moving, modern oral care business that sells D2C as well as major retailers across the UK. Our oral care brand is now the third biggest in the UK. We’re powered by a team of over 15 ambitious people from around the North West. Our culture is collaborative and entrepreneurial, it’s this DNA that has supported our incredible growth. We’re always looking for individuals that can bring fresh and innovative thinking to Ordo, and play a part in driving the brand forward on its exciting journey. So, if you’re ready to take on your next big freelance project as a content writer then Ordo is ready for you!

The Role
We are currently embarking on a major brand refresh and are looking for a freelance content writer to produce all manner of copy for our online store and help define our tone of voice guidelines moving forward. This will involve writing copy for the entire website, including product and collection descriptions, outlining the USPs, benefits, usage, key ingredients and formulations while observing brand guidelines. Initially, you will guided by attending either in-person or virtual brand-led training sessions, to learn the ethos of the brand, in addition to the features and USPs of the products; applying this knowledge to produce copy that resonates with our audience and reflects our brand values.

Responsibilities
Write search-optimised product and collection descriptions.
Produce distinctive, original and engaging copy to an exceptional standard.
Conduct thorough research prior to producing content.
Evolve tone of voice guidelines according to our brand values and to maintain consistency across a myriad of channels.
Understand the target market to produce specific and relevant content.
Edit existing content whilst observing new tone of voice guidelines.
Write within multiple constraints and according to clearly defined objectives.
Adapt quickly to changing deadlines and evolving tone of voice.
Collaborate extensively with marketing and creative teams.
Understand and follow SEO best practices to increase traffic to our sites.

Requirements
Outstanding writing skills.
Health and lifestyle knowledge, keeping informed of news and trends within the oral care industry.
Immaculate attention to detail.
Excellent communication and organisational skills.
A team player that thrives in a collaborative environment.
Previous experience of using a CMS.
Experience in SEO tools such as SEMRush, Ahrefs and Moz.

Because of the high volume of applications our opportunities attract, it can take us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that timeframe, or should you have any specific questions about this or other applications for positions at Ordo, please contact one of our Talent team to discuss further. Ordo is committed to creating a diverse and inclusive environment and hence welcomes applications from all sections of the community.

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