Ensuring the brand’s integrity became a priority. SpectrumBPO implemented processes based on the amazon brand guide, standardizing everything from photography requirements to copywriting style. They introduced strict guidelines for product imagery, ensured all listings were mobile-optimized, and created a content calendar to maintain seasonal updates. This not only protected the brand from inconsistent presentation but also strengthened their position in search rankings by keeping listings fresh, relevant, and compliant with Amazon’s evolving policies.